Privacy policy
Last updated: August 21, 2026
PYEONIA operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, as a customer, with a personalized shopping experience (the “Services”). PYEONIA is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or complete another transaction, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described below.
## Personal information we collect or process
When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or anonymized so that it cannot identify you or reasonably be linked to you. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:
- **Contact details**, including your name, address, billing address, delivery address, telephone number and email address.
- **Financial information**, including credit or debit card numbers, bank account information, payment card information, transaction details, payment method, payment confirmation and other payment details.
- **Account information**, including your username, password, security questions, preferences and settings.
- **Transaction information**, including the products you view, place in your cart, add to your wishlist, purchase, return, exchange or cancel, as well as details of your previous transactions.
- **Communications with us**, including information that you provide when contacting us, such as when you submit a customer service inquiry.
- **Device information**, including information about your device, browser or network connection, your IP address and other unique identifiers.
- **Usage information**, including information about how you interact with the Services and how and when you access or use them.
## Sources of personal information
We may collect personal information from the following sources:
- **Directly from you**, including when you create an account, access or use the Services, communicate with us or otherwise provide us with your personal information;
- **Automatically through the Services**, including from your device when you use our products or Services or access our website, and through cookies and similar technologies;
- **From our service providers**, including when we engage them to provide certain technologies or services and they collect or process personal information on our behalf;
- **From our business partners or other third parties.**
## How we use your personal information
Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:
- **Providing, personalizing and improving the Services.** We use your personal information to provide the Services, including to perform our contract with you, process payments and orders, remember your preferences and products of interest, send account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange delivery, facilitate returns and exchanges, enable you to submit reviews, and provide a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to make the Services more relevant and improve them.
- **Marketing and advertising.** We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, SMS or post, and displaying online advertisements for products or services on the Services or other websites, including based on products that you previously purchased or added to your cart and your other activity on the Services.
- **Security and fraud prevention.** We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate or respond to fraudulent, illegal, harmful or malicious activity, protect public safety and secure our Services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access credentials with anyone.
- **Communicating with you.** We use your personal information to provide customer support, respond to your inquiries, provide effective Services and maintain our business relationship with you.
- **Legal purposes.** We use your personal information to comply with applicable law or respond to valid legal proceedings, including requests from law enforcement or government authorities, to investigate or participate in civil discovery proceedings, potential or ongoing litigation or other legal proceedings, to enforce our terms and policies, and to investigate potential violations of them.
## How we disclose personal information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes and in accordance with this Privacy Policy. These circumstances may include disclosure:
- To Shopify, service providers and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order processing and delivery.
- To business and marketing partners in order to provide marketing services and deliver advertising to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we do not share information about you for the purpose of displaying targeted advertising and marketing content based on your online activity across different merchants and websites.
- When you direct us, request that we do so or otherwise consent to the disclosure of certain information to third parties, such as when we need to arrange the delivery of products or when you use social media widgets or sign-in integrations.
- To our affiliates or, more generally, within our corporate group.
- In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants or similar requests, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or third parties.
## Our relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve them. Information that you submit through the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your country of residence in order to provide and improve the Services.
In addition, in order to protect, develop and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our Store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our Store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your personal information for these purposes.
To learn more about how Shopify uses your personal information and the rights available to you, please review the [Shopify Consumer Privacy Policy](https://www.shopify.com/legal/privacy/app-users). Depending on where you live, you may exercise certain rights relating to your personal information through the [Shopify Privacy Portal](https://privacy.shopify.com/en).
## Third-party websites and links
The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or are not under our control, we recommend reviewing their privacy and security policies and their other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of these websites, including the accuracy, completeness or reliability of the information they contain. Information that you provide in public or semi-public areas, including information that you share on third-party social media platforms, may also be visible to other users of the Services or users of those third-party platforms without restriction as to its use by us or by a third party.
The inclusion of these links does not in itself imply any endorsement of the content of these platforms or of their owners or operators, unless otherwise stated on the Services.
## Children’s data
The Services are not intended for use by children, and we do not knowingly collect personal information from children who have not reached the age of majority in their jurisdiction. If you are the parent or guardian of a child who has provided personal information to us, you may contact us using the details below to request its deletion.
As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell”, as those terms are defined under applicable law, personal information relating to individuals under the age of 16.
## Security and retention of your information
Please note that no security measure is perfect or impenetrable, and we cannot guarantee “absolute security”. In addition, information that you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on various factors, such as whether we need the information to manage your account, provide the Services, comply with our legal obligations, resolve disputes or enforce other applicable contracts or policies.
## Your rights and choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request where permitted by law.
- **Right of access and right to information.** You may have the right to request access to the personal information that we hold about you.
- **Right to deletion.** You may have the right to request the deletion of personal information that we hold about you.
- **Right to rectification.** You may have the right to request that we correct inaccurate personal information that we hold about you.
- **Right to data portability.** You may have the right to receive a copy of the personal information that we hold about you and, in certain circumstances and subject to certain exceptions, request that it be transferred to a third party.
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- **Managing communication preferences.** We may send you promotional emails. You may opt out of receiving these emails at any time by using the unsubscribe option included in our messages. If you unsubscribe, we may still send you non-promotional emails relating to your account or orders.
**If you reside in the United Kingdom or the European Economic Area**, and subject to the exceptions and limitations provided by applicable law, you may exercise the following rights in addition to those listed above:
- **Right to object to or restrict processing.** You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
- **Withdrawal of consent.** Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of any processing carried out on the basis of your consent before it was withdrawn.
You may exercise these rights through the options made available within the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and the rights that may be available to you, including rights relating to information processed by Shopify, please visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.
In accordance with applicable law, you may appoint an authorized representative to submit a request on your behalf. Before accepting such a request, we will require the representative to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the time limits required by applicable law.
## Complaints
If you wish to make a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the details below or to lodge a complaint with the relevant data protection authority in your region.
For the EEA, a list of the relevant data protection authorities is available [here](https://edpb.europa.eu/about-edpb/about-edpb/members).
## International transfers
We may transfer, store and process your personal information outside the country in which you live.
Where we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or, where applicable, equivalent contracts issued by the relevant UK authority, unless the transfer is made to a country recognized as providing an adequate level of protection.
## Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date and provide any notice required by applicable law.
## Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us at , email us at aymane.mansouripro@gmail.com, or contact us at Boulevard Victor, 75015 Paris, France. For the purposes of applicable data protection laws, we are the data controller of your personal information.